From the Times UK:
Take the music industry. You come closer to spelling out where it’s going to go.
A: Music’s already there. We don’t have to guess about what the future of music is; we can already see it. It’s interesting as an analogy. We wrongly correlated, or equated, the music industry with the record labels. It now turns out in fact that the labels are now the least important part. If you look at the rest of the industry now, from the bands to the fans from Apple to tour promoters, everyone’s doing OK, except for the labels. So there’s really nothing wrong with the music industry; we’re just redefining what it is. And I wonder whether we’re going to see a similar fragmentation and reformation of media. Right now, media is defined as those who own the presses – the presses meaning either the physical presses or broadcast towers or whatever. We’re beginning to see a new class of professional media which operate on internet economics. They’re still small, and they don’t make anything like the money.
Really? Everyone’s doing OK other than the labels? Anderson is making a common mistake here (like most people who have opinions on the future of the music business, but know absolutely nothing about it.) First off, the claim that everyone is doing “OK” no doubt extrapolates from the cases of artists like Radiohead, Nine Inch Nails, Dave Matthews Band etc, who, of course, are doing OK. They’ve got money in the bank, they’ve got a healthy number of fans (and cross-promotional marketing opportunities) to ensure that they will continue to do “OK”. Like many a tech evangelist before him, Anderson is assuming that these rare instances represent the bulk of the music industry, ignoring the huge majority of bands out there that are operating on a working-class income level. To generalize how these bands are doing—again, the majority of working bands—by using Radiohead as a model is like trying to extrapolate how independent books stores are doing by looking at Amazon’s sales figures. The difference in scale is immense.
To determine how most of these working bands are doing would be very difficult. Collecting metrics on this would demand getting actually profit/loss sheets from working professional bands, a difficult proposition since 1) many of them don’t track that shit very well and 2) the ones that do are loath to talk about the economics of being in a band and guard their bands’ financial information with a Steve Jobs-esque level of secrecy. This is complicated all the more because it’s always been difficult for working bands. As record sales decline, gas prices rise and ticket sales soften due to the economy, are these bands really doing “OK”? It’s hard to say conclusively. Many of them would probably say that it’s always been hard to be a professional musician, and it’s getting continually tougher with each year. Unless Anderson wants to pull out some actual numbers demonstrating how the economic situation has improved in the past decade for 90% of the working bands out there on the road, he might want to think twice about using the music industry as a model for his free new world.
via the Daily Swarm
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